So, you want to know how to get real estate listings to grow your business? Listings are the linchpin of some of the most successful real estate agents and a great way to grow your real estate business. Why are listings so valuable? Listings are often regarded as the crème de la crème for real […]

Chances are you’ve read or heard something about ChatGPT. It seems like everyone is talking about this new artificial intelligence tech. Microsoft has even begun beta testing integrating it into their search engine. So what exactly is ChatGPT and why is it relevant for real estate agents? ChatGPT is a state-of-the-art AI technology that generates […]

2022 was a roller-coaster year for the housing market and 2023 is poised to be even more of the same. Highly volatile macroeconomic forces combined with shifting consumer demand, advancing technology, and the still-lingering effects of the pandemic will present new challenges but also new opportunities to drive more listings and sales. We identified four […]

Like many other sectors that depend on heavily on in-person sales and interactions, the real estate industry was greatly impacted by the effects of the COVID-19 lockdowns. Agents and brokers responded by developing new ways of prospecting and selling, and built robust online tools and capabilities. Now, with in-person showings and events back to—or exceeding—pre-pandemic […]

Listen to anyone who’s ever searched for a home to buy or rent. Chances you’ll hear the terms “real estate agent,” “broker,” and “REALTOR®” used interchangeably to describe the professionals helping acquire or sell properties. Everyday speech aside, those terms have distinct meanings, even though the people occupying the roles may provide the same or […]

Promoting your value: How to differentiate your services to acquire more clients and sell more homes The Agent as Educator; Keeping up with clients in a digitally connected world Like consumers of any other product, real estate clients now have access to far more information than ever before. However, to make sense of it all, today’s clients […]